WHAT WE DO
We know that great businesses are really great relationships.
We also know that relationships change over time, because people change: we get older, we get married, we move house, we have children. But demographics only ever tell half the story. They can show you that your customers are changing, but they can’t show you why they’re changing, or who they’re becoming.
At SCL we go beyond demographics. Predictive data analytics show you where your current and future customers are, and advanced psychographic profiling reveals the core personality traits that drive their behaviour. By combining these we create unique insights that become actionable through behavioural microtargeting – the ability to deliver messages and marketing campaigns designed to appeal specifically to individual customers. The result is more meaningful engagement, increased return on investment, and long, happy relationships.
Don’t just respond to change. Anticipate it.