Turn Loyalty
into Passion

Anticipate
Desire

Make Better
Connections

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WE ARE A BEHAVIOUR CHANGE AGENCY

We bring companies and customers closer together.

We help you build better relationships with your customers by understanding why they behave the way they do and predicting how they will behave in the future. Our expertise in data analytics, psychology and behavioural influence creates unique insights and communication strategies that deliver measurable and lasting change.

FIND YOUR BEST CUSTOMERS

Your best customers aren’t always where you think they are.

Keep your loyal fans happy and win over hidden consumers by using big data analytics to find out exactly who they are, where they are, and what they really want. Get to know them even better by discovering the psychographic traits like emotions, motivation and habits that drive consumer behaviour.

TALK TO THE RIGHT PEOPLE

Put the right message in front of the right person at the right time.

We help you talk to your customers so they’ll really listen to you. Make better connections with your customers by creating messages that appeal specifically to their individual psychographic profiles, and increase conversions and reduce costs by only showing adverts to the people most likely to respond positively to them. We call this behavioural microtargeting.

WHAT WE DO

We know that great businesses are really great relationships.

We also know that relationships change over time, because people change: we get older, we get married, we move house, we have children. But demographics only ever tell half the story. They can show you that your customers are changing, but they can’t show you why they’re changing, or who they’re becoming.

At SCL we go beyond demographics. Predictive data analytics show you where your current and future customers are, and advanced psychographic profiling reveals the core personality traits that drive their behaviour. By combining these we create unique insights that become actionable through behavioural microtargeting – the ability to deliver messages and marketing campaigns designed to appeal specifically to individual customers. The result is more meaningful engagement, increased return on investment, and long, happy relationships.

Don’t just respond to change. Anticipate it.

OUR HISTORY

We’re backed up by some big names.

The SCL group has been working at the forefront of behavioural change communication for over 28 years. Developed in conjunction with the Behavioural Dynamics Institute, our pioneering research and communication techniques have been approved by the UK Ministry of Defence and the US State Department.

OUR CLIENTS

We help you get to know your customers.

SCL Commercial works with global brands who want to connect with and grow their audiences. Whether you want to understand what makes your most loyal customers tick, discover the best way to launch a new product or service, or even enter a whole new market, SCL can help you get it right.