SCL Corporate is specialist in providing behavioural research methodology to the commercial worlds of advertising and marketing.
Using advanced psycho-social modelling and analysis, SCL Corporate is able to identify the key ‘triggers’ within a target audience that influence consumer attitudes during their decision making process.
This research informs strategy-led campaigns that go-beyond informational or attitudinal based advertising/marketing, that are unrestricted (by channel or media) in their ultimate interventions and which are focussed entirely on effecting measureable behavioural change.
Client Successes
Lloyds of London
SCL Corporate was accredited by the government and the City of London for saving a British institution.
Training
SCL Corporate is able to draw on its experience training some of the world’s most advanced militaries in influence and persuasion campaigns, to offer modular courses in its behavioural methodology.
Typical Projects
Client Successes
Coys
SCL Corporate dramatically increased both the quantity and value of car sales at Coys to an unprecedented level.
Commercial Services
Strategic Campaign Planning
Strategic Campaign planning is the process of exploring client objectives to be addressed during the project, and formally structuring a problem space in order to identify the behavioural objectives and the key groups, behaviours and audiences.
Target Audience Analysis
Bespoke scientific TAA is the cornerstone of the Behavioural Dynamics methodology.
Campaign Intervention Strategy
The Campaign Intervention Strategy Phase involves the final selection of the group-Behaviour Pair(s), the Campaign Target Group(s) and the target Audience(s) that will be the focus of the Influence Campaign, and the design and testing of the Campaign Plan.
